The Better Business School 2027 Founding Waitlist
Beyond Scaling. Scale with purpose. Lead with intention. Build with joy.
As a business grows, most founders find they have less freedom, not more — more people, more decisions, and more of it landing on their desk. BBS helps leaders rethink, reset, and future-proof their businesses — using business as a force for good to build companies that are not just bigger, but better: more profitable, more scalable, and ultimately a joy to own.
HRD Corp claimable Act on time and your levy can cover much of the investment.
- The Founding rate, the lowest rate offered for TBBS27
- 7 days of first access, before booking opens to anyone else
- A say in how TBBS27 is shaped: its format, pace and focus
- Free to join, with no payment and no commitment
Five days. One pillar each.
Each day of TBBS27 takes one of the five pillars of a better business and works it through, from the founder's seat to the team's.
Day 1Courageous Leadership
What it takes to lead when the answers aren't obvious.
Day 2People
Culture, accountability and the team you're building.
Day 3Strategy
Where you'll play, how you'll win, and what to say no to.
Day 4Cash
Margins, cash conversion and growth you can afford.
Day 5Execution
Priorities, rhythms and a plan your team will actually run.
The same rhythm, from story to action.
The 2027 format is being designed around how founders learn best.
Five days in a row gives full immersion. Some founders get more from fewer days, or from time to apply each pillar before the next. When you join, choose the format you would get the most from, and what would make the investment most worth it for you. The format with the strongest support shapes TBBS27.
Built to be used, long after the week ends.
Distilled Best Practices, Simplified Application
Sifting through the noise and complexities to uncover what truly works.
Asian Context
Providing business insights through a multicultural lens relevant to Asia.
Community & Coaching Circles
A sense of community through Coaching Circles.
Curated Content, Learning Platform
Cutting-edge thought leadership through an Online Learning Platform.
What the 2026 programme included
- The 5-day programme, Fireside Chat and Closing Dinner
- 12 months of content on a Learning Platform
- Eligible for 12 months in a Coaching Circle
- Eligible for 12 months in a Coaching & Moderator Training Workshop
The 2027 package, venue and investment go to Founding Waitlisters first.
The plan sticks when the whole leadership team hears it together.
Founders who come alone go home with ideas. Founders who bring their leadership team go home with a shared language and a plan the team already understands.
- Tell us on the form how many seats your team might need.
- Team rates go to Founding Waitlisters first.
- Every seat is HRD Corp claimable, so a bigger team can cost far less than it looks.
- Founders and CEOs
- Leadership team
Goes home with ideas, then has to translate them for the team, one conversation at a time.
Goes home with a shared language and a plan the team already understands and owns.
Designed by entrepreneurs. Taught by leaders who have done it.
The Better Business School was designed by EO & YPO entrepreneurs in partnership with Lynch Pin, who are passionate about ethical capitalism with positive social impact.
Founding committee: Huoi Seong Low, Founder & Chief Coach of Opening Minds · Chan Boon Yong, Advisor to the KIAN Group of Companies · Debbie Loo, Director & Chief Culture Officer of Lynch Pin
“It helped me see clearly that business can be a force for good. The approach was unique because it blended strategy, values, and personal growth. It feels different because it was holistic and human-centered.”
Mazrina binti MahatGenashtim Sdn. Bhd.“As business leaders, we are stronger in some areas and weaker in others; this program provides a comprehensive way of organizing your strategy to ensure every single ground is covered for a total transformation.”
Aster Wei Su HwaOtti NeuroLearning Institute“Most programs focus purely on how to build a business and make money, but The Better Business School is unique because it trains you to do good while making money — and doing good is good for everybody, not just yourself.”
Dr. Sivapalan VivekarajahSenior Partner & Co-Founder of ScaleUp Malaysia Accelerator, Mentor & Angel Investor
Organised byLynch Pin HoldingsOrganised by a business that lives what TBBS teaches.
Lynch Pin is a Certified B Corporation and Great Place to Work Certified. Its own business is held to B Corp standards for social and environmental impact, and its own people certify it as a great place to work. It also pledges 3% of profits from every event to social-impact partners, so every seat at TBBS supports the communities those partners uplift.
A big investment. Largely covered, if you act on time.
TBBS is HRD Corp claimable. If your company is registered with HRD Corp, the levy you have already paid can cover much of the investment, for you and for every leader you bring.
And the investment covers a year, not a week: five days in the room, twelve months of content on a Learning Platform, and eligibility for a Coaching Circle and a Coaching & Moderator Training Workshop.
The catch is timing. A claim has to be submitted and approved before the programme starts. Leave it too late and the full cost comes out of pocket.
- Join the Founding Waitlist nowSo you hear first and lock in the lowest rate.
- Book in your 7-day priority windowAt the Founding rate, with the seats your team needs.
- Submit your HRD Corp claim earlyAt least two weeks before the programme. The team can help with the paperwork.
How the Founding Waitlist works
Joining is free. When enough leaders have joined, booking opens to the waitlist first.
Build a better business. Leave a better legacy.
TBBS is the first step. For founders thinking about succession and what the business leaves behind, the Legacy Circles continue the work.
5-Day Better Business School
Learn to build a better business.
Private Legacy Circle
Bring the conversation home, across generations and key leaders.
See Legacy CirclesA Better Business Legacy
A purposeful, valuable business built to endure.
Questions founders ask
I wasn't at TBBS26. Can I join the waitlist?
Yes. The Founding Waitlist is open to any founder or business leader. TBBS26 participants simply hear first.
Do I need to attend all five days?
The 2027 format is being shaped with Founding Waitlisters. Alongside five days in a row, the options include a shorter intensive, sessions paced across the year, and selected days. Choose your preference when you join, and the format with the strongest support shapes TBBS27.
Can I bring my leadership team?
Yes, and it's encouraged. Tell us how many seats you might need. Team rates go to Founding Waitlisters first.
What is the Founding rate?
2027 pricing isn't public yet. The Founding rate is the lowest rate offered for TBBS27, and it's only available to waitlisters during the 7-day priority window.
Is it HRD Corp claimable?
Yes. If your company is registered with HRD Corp, your levy can cover much of the investment, for you and every leader you bring. The claim must be submitted and approved before the programme, so book early and apply at least two weeks ahead.
Does joining commit me to anything?
No. There's no payment and no commitment. You simply hear about the package, venue and investment before anyone else.
Who do I contact with questions?
Email hello@lynch-pin.com and the team will come back to you.
Not sure TBBS is right for you yet? Let's talk.
Thirty minutes, no pitch. Tell us where your business is and what's getting in the way, and you'll get an honest view on whether TBBS27 fits.
Or email hello@lynch-pin.com.
- Pick a timeOnline, at a time that suits you.
- Tell us where your business isYour team, your growth, what's getting in the way.
- Get an honest answerWhether TBBS fits, or what would fit better.