Better Business School

"Business as a Force for Doing Good"

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Founded on the success of the Better Business Summit 2024, the Better Business School empowers leaders from visionary companies to build a better future.

Leaders from these organizations have been part of our 2025 Better Business School.

About the Better Business School

THE BETTER BUSINESS SCHOOL (TBBS) was designed by EO & YPO entrepreneurs in partnership with Lynch Pin, who are passionate about ethical capitalism with positive social impact. Having run the gamut of entrepreneurship in an increasingly uncertain and complex world, they are now driven to inspire and mentor businesses as a force for good.

THE BETTER BUSINESS SCHOOL comprises a week-long executive transformational program that will be held annually over the 3-year TBBS programme designed for ambitious, open-minded entrepreneurs who want to consciously

incorporate sustainability and impact in business
learn scaling-up techniques to improve performance in all areas
be challenged by thought provoking cutting-edge speakers
share experiences, support and learn from each other through forums and coaching circles
build better selves, better lives and ultimately, a better world.

Register You Interest Here

About the Better Business School

THE BETTER BUSINESS SCHOOL (TBBS) was conceived by a team of successful Malaysian EO & YPO members who are passionate about ethical capitalism with positive social impact. Having run the gamut of entrepreneurship in an increasingly uncertain and complex world, they are now driven to inspire and mentor businesses as a force for good.

incorporate sustainability and impact in business
learn scaling-up techniques to improve performance in all areas
be challenged by thought provoking cutting-edge speakers
share experiences, support and learn from each other through forums and coaching circles
build better selves, better lives and ultimately, a better world.

Register Your Interest Find Out More

Our Founding Committee

Huoi Seong Low

Founder & Chief Coach of Opening Minds

Chan Boon Yong

Advisor to the KIAN Group of Companies

Debbie Loo

Director of & Chief Culture Officer of Lynch Pin

2026 Keynote Speaker

Tadahiro Kawada

President at

Kawada Technologies, Inc

Our Purpose

TO PROPAGATE
business as a force for doing good by inspiring, educating, and sharing

TO TRANSFORM
entrepreneur mindsets

TO BUILD
a better world

The Better Business School
Difference

Curated Content

Selecting cutting-edge and contextual thought leadership in the areas that matter most today.

Distilled Best Practices

Sifting through the noise and complexities to extract the most impactful and proven business strategies.

Simplified Application

Translating advanced concepts into easy-to-understand and immediately actionable techniques.

Asian Context

Providing business insights through a multicultural lens relevant to Asia.

Curated Content

Selecting cutting-edge and contextual thought leadership in the areas that matter most today.

Distilled Best Practices

Sifting through the noise and complexities to extract the most impactful and proven business strategies.

Simplified Application

Translating advanced concepts into easy-to-understand and immediately actionable techniques.

Asian Context

Providing business insights through a multicultural lens relevant to Asia.

The ‘Five Critical Pillars’

for Better Business

Courageous Leadership

True leadership starts with a commitment to sustainability.

This pillar emphasizes a business model that values environmental stewardship, ethical governance, and responsible resource use.

Leaders guided by this principle understand their role as a positive force, shaping their companies to contribute to a healthier planet and a fairer society.

People

A thriving culture is at the heart of any successful organization.

This pillar centers on creating a workplace where people feel valued, empowered and united through shared values and a unified vision.

Leaders who prioritize people foster inclusivity, inspire loyalty, and cultivate environments where employees can grow and innovate.

Strategy

Clear and effective strategies guide businesses to win.

This pillar focuses on defining a compelling vision, setting goals that inspire, and laying out a roadmap to success.

Strategic leaders are visionaries who align their teams around long-term objectives, ensuring sustainable growth and resilience.

Cash

Financial health is essential for a business to thrive.

This pillar is about mastering financial literacy, balancing cash flow, and raising the right type of funds to support growth.

Business leaders skilled in financial management ensure the stability and resources necessary to drive innovation and expansion, providing a solid foundation for future success.

Execution

Turning vision into reality requires effective execution.

This pillar highlights the importance of operational excellence, clear processes, and adaptive management.

Leaders who excel in execution bridge the gap between planning and achievement, ensuring their strategies are implemented efficiently and goals are consistently met.

Year 2026 'Legends'

Courageous Leadership