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Better Business School

"Business as a Force for Doing Good"
 
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Founded on the success of the Better Business Summit 2024, the Better Business School empowers leaders from visionary companies to build a better future.


Leaders from these organizations have been part of our 2025 Better Business School.

About the Better Business School

THE BETTER BUSINESS SCHOOL (TBBS) was designed by EO & YPO entrepreneurs in partnership with Lynch Pin, who are passionate about ethical capitalism with positive social impact. Having run the gamut of entrepreneurship in an increasingly uncertain and complex world, they are now driven to inspire and mentor businesses as a force for good.
THE BETTER BUSINESS SCHOOL comprises a week-long executive transformational program that will be held annually over the 3-year TBBS programme designed for ambitious, open-minded entrepreneurs who want to consciously
  • incorporate sustainability and impact in business​
  • learn scaling-up techniques to improve performance in all areas​
  • be challenged by thought provoking cutting-edge speakers​
  • share experiences, support and learn from each other through forums and coaching circles​
  • build better selves, better lives and ultimately, a better world.​                                   


 Join the Waitlist      Find Out More

About the Better Business School

THE BETTER BUSINESS SCHOOL (TBBS) was conceived by a team of successful Malaysian EO & YPO members who are passionate about ethical capitalism with positive social impact. Having run the gamut of entrepreneurship in an increasingly uncertain and complex world, they are now driven to inspire and mentor businesses as a force for good.

THE BETTER BUSINESS SCHOOL comprises a week-long executive transformational program that will be held annually over the 3-year TBBS programme designed for ambitious, open-minded entrepreneurs who want to consciously
  • incorporate sustainability and impact in business​
  • learn scaling-up techniques to improve performance in all areas​
  • be challenged by thought provoking cutting-edge speakers​
  • share experiences, support and learn from each other through forums and coaching circles​
  • build better selves, better lives and ultimately, a better world.​                                   

 Join the Waitlist      Find Out More

Our Founding Committee

Huoi Seong Low
Founder & Chief Coach of Opening Minds
Chan Boon Yong
Advisor to the KIAN Group of Companies
Debbie Loo
Director of & Chief Culture Officer of Lynch Pin

2026 Keynote Speaker

Tadahiro Kawada 

President at
Kawada Technologies, Inc

Our Purpose


TO PROPAGATE
business as a force for doing good ​by ​inspiring, educating, and sharing​

TO TRANSFORM
entrepreneur mindsets


TO BUILD
a better world

The Better Business School 
Difference

The Better Business School 
Difference

Curated Content
Selecting cutting-edge and contextual thought leadership in the areas that matter most today.  
Distilled Best Practices
Sifting through the noise and complexities to extract the most impactful and proven business strategies​.  
Simplified Application
Translating advanced concepts into easy-to-understand and immediately actionable techniques.​  

Asian Context
Providing business insights through a multicultural lens relevant to Asia​​.
Curated Content
Selecting cutting-edge and contextual thought leadership in the areas that matter most today.  
Distilled Best Practices
Sifting through the noise and complexities to extract the most impactful and proven business strategies​.  
Simplified Application
Translating advanced concepts into easy-to-understand and immediately actionable techniques.​  

Asian Context
Providing business insights through a multicultural lens relevant to Asia​​.

The ‘Five Critical Pillars’ for Better Business

Courageous Leadership
 
True leadership starts with a commitment to sustainability. ​
This pillar emphasizes a business model that values environmental stewardship, ethical governance, and responsible resource use. ​
Leaders guided by this principle understand their role as a positive force, shaping their companies to contribute to a healthier planet and a fairer society.​
 
People 

A thriving culture is at the heart of any successful organization. ​
This pillar centers on creating a workplace where people feel valued, empowered and united through shared values and a unified vision.
Leaders who prioritize people foster inclusivity, inspire loyalty, and cultivate environments where employees can grow and innovate.

Strategy

Clear and effective strategies guide businesses to win. ​
This pillar focuses on defining a compelling vision, setting goals that inspire, and laying out a roadmap to success. ​
Strategic leaders are visionaries who align their teams around long-term objectives, ensuring sustainable growth and resilience.​

Cash

Financial health is essential for a business to thrive. ​
This pillar is about mastering financial literacy, balancing cash flow, and raising the right type of funds to support growth. ​
Business leaders skilled in financial management ensure the stability and resources necessary to drive innovation and expansion, providing a solid foundation for future success.​
Execution

Turning vision into reality requires effective execution. ​
This pillar highlights the importance of operational excellence, clear processes, and adaptive management. ​
Leaders who excel in execution bridge the gap between planning and achievement, ensuring their strategies are implemented efficiently and goals are consistently met. ​

Year 2026 'Legends'

Dato’ Raymond Ho Cheng Han
Group CEO & Managing
Director of Sri Ternak Group
Huoi Seong Low 
Founder & Chief Coach of Opening Minds


Chan Boon Yong

Advisor to the KIAN Group of Companies
Coming Soon





Nadira Yusoff​
​Founder & CEO of Kiddocare Malaysia


Yoga Nesadurai 
Neuroscience -
Change
Management 
James Ng
Chairman Of The Executive Board
at KIAN Group of Companies
Coming Soon




Kent Chua
Co-Founder & Group CEO, Rhombus Connexion
 

Loo Chee Leng
Group COO/ Executive Director at Loob Holding Sdn Bhd 
 

Gavin Liew
Managing Partner & Co-Founder of the Makeover Guys

 

Coming Soon

Melvin Chee
Ceo & Co-Founder of RPG Commerce

 

Joel Neoh
Founding Partner of First Move & Investor of Prenetics
 


Coming Soon





Coming Soon





Tin Mai
Founder of U&I
Investment Corporation

 

Dr. Goh Chee Leong
Group Co-Chief Executive Officer (Tertiary), HELP Education Group  

Ruslan Karabukaev
Managing Partner of Dodo Pizza Mongolia 
 


Andrew Ng
Founder of Scaling People Asia 




Warren Leow
Co-Founder of SuperAgentK, SuperCFO.app, AITraining2U

Founder of Supern8n.com

Founding Member of Konsortium AI Negara (KAIN)

Courageous Leadership

Coming Soon

Dato’ Raymond Ho Cheng Hann
Group CEO & Managing

Director of Sri Ternak Group

Huoi Seong Low 

Founder & Chief Coach of Opening Minds

 

Chan Boon Yong

Advisor to the KIAN Group of Companies

 


People

Nadira Yusoff

Founder & CEO of Kiddocare Malaysia

James Ng

Chairman Of The Executive Board at KIAN Group of Companies

 

Coming Soon

Yoga Nesadurai

Neuroscience - Change Management  


Strategy

Kent Chua

Co-Founder & Group CEO, Rhombus Connexion

Coming Soon

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Discover

Loo Chee Leng​

Group COO/ Executive Director at Loob Holding Sdn Bhd

Loo Chee Leng​

Group COO/ Executive Director at Loob Holding Sdn Bhd

Gavin Liew

Managing Partner & Co-Founder of the Makeover Guys 


Strategy/Cash

Melvin Chee

CEO & Co-Founder of RPG 
Commerce  

Joel Neoh  

Founding Partner of First Move & Investor of Prenetics


Coming Soon

Coming Soon


Execution

Ruslan Karabukaev

Managing Partner of Dodo Pizza Mongolia

Tin Mai

Founder of U&I Investment Corporation  

Dr. Goh Chee Leong

Group Co-Chief Executive Officer (Tertiary), HELP Education Group

Andrew Ng

Founder of Scaling People Asia  

Warren Leow

Co-founder of SuperAgentK, SuperCFO.app, AITraining2U

Founder of Supern8n.com

Founding Member of KAIN

 

Your Investment

Our All-In Package Includes

5-day Programme with Global & Local 'Legends

  • 5-Day Programme + Fireside Chat + Closing Dinner
  • 12-months Access to Content on a Learning Platform 
  • 12-months Participation in a Coaching Circle 
  • 12-months Participation in a Coaching & Moderator Training Workshop
  • 12-months Access to HELP University’s Faculty Resources & Entrepreneur Hub
Standard
MYR 15,000/ pax

MYR 12,000/pax for MORE THAN 2 PAX (20% OFF)




Apply Here

Early Bird (30% OFF)
MYR 10,500 / pax
MYR 9,000/pax for MORE THAN 2 PAX (40% OFF)

Open to the FIRST 20 REGISTRATIONS ONLY



Apply Now
Day Pass
MYR 3,800/ pax

SELECT WHICH DAY YOU WOULD FIND MOST IMPACTFUL





Apply Here
 

HRDCORP CLAIMABLE UP TO 
MYR 8,750/PAX FOR 5 DAYS

UPFRONT INVESTMENT AS LOW AS
 

MYR 1,750!
Learn More

Cancellation Policy

  • 25% refund for cancellations made at least ONE (1) month prior to the event date.

    Before 12 Sept - 25% Refund
    After 12 Sept - No refund

  • Substitution is permitted within valid reason. Please notify us at least 14 working days before the event i.e. by 22 Sept
  • All cancellations must be in writing to our Event Administrator. Kindly notify us via e-mail: hello@lynch-pin.com of any cancellation or replacement request.
  • Lynch Pin Holdings Sdn Bhd reserves the right to cancel or alter the content and timing of the program or the identity of the speakers for reasons beyond its control.

 Join the Waitlist  

Be a part of this transformational movement towards BETTER BUSINESS.

An inspiring and innovative platform committed to continuous learning and developing a community of business executives who strive for principled behavior, profitable actions and incorporate sustainability best practices for improving the quality of life.​