What if your business could perform at its peak and stand for something greater?
Better Business School (TBBS) is a curated, week-long executive experience for founders, CEOs, and leadership teams who are ready to build businesses that are principled, profitable, and sustainable.
The old playbook is no longer enough.
Growth without direction leads to burnout. Strategy without alignment leads to stagnation. Leadership without purpose leads to disengagement.
The leaders who will win the next decade are those who build with clarity, courage, and intention.
Lost Direction
Growth without direction leads to burnout. When leaders are constantly moving but lack a clear strategy, the business moves in circles. Every decision feels urgent, but nothing feels aligned.
Fragmented Teams
Strategy without alignment leads to stagnation.
When people are pulling in different directions, even the best plans fall apart. Without a shared vision and a strong people culture, teams lose momentum and trust.
Burnout and Stagnation
Leadership without purpose leads to disengagement. When leaders operate on pressure alone, they exhaust themselves and the people around them. Without intentional leadership, businesses stop growing and people stop caring.
Better Business School was built for this moment.
Designed by EO and YPO entrepreneurs in partnership with Lynch Pin, TBBS is a transformational learning experience that equips leaders with the mindset, tools, and community to build better business, better lives, and a better world.
In five focused days, you will work across the Five Critical Pillars for Better Business:
Courageous Leadership
Ethical, sustainable, and purpose-driven leadership.
People
High-performance culture and team alignment.
Strategy
Clear vision, differentiation, and a roadmap to scale.
Execution
Operational excellence and disciplined implementation.
Cash
Financial discipline, cash flow mastery, and funding strategy.
You belong in this room if you are:
A founder or CEO asking: What does the next level require of me?
A leadership team that needs to align strategy, culture, and execution.
A business owner ready to scale with substance, not just speed.
A leader who believes business can be a force for doing good.
More than a programme. A movement.
We go beyond conventional business education by focusing on three distinct phases:
Inspire
Hear from leaders who have built businesses that perform and create impact.
Educate
Learn proven frameworks and tools shaped specifically for the Asian context.
Implement
Apply learning through coaching circles, peer forums, and real business discussions.
Programme Agenda
*Reminder : Kindly note that the Agenda is subject to change. Flexibility should be expected on the AM/PM BREAK timing.
Courageous Leadership
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
9:00 AM | Welcome by the Founding Committee |
9:10 AM | Opening Keynote | Society 5.0 |
10:40 AM | AM BREAK |
11:10 AM | Inspiration & Experience | From Crisis to Market Leader |
12:40 PM | LUNCH |
1:40 PM | Theory & Tools |
3:10 PM | PM BREAK |
3:40 PM | Implementation Case Study | Is A Child OS Running Your Life? |
5:10 PM | Closing | The Ripple Effect of Courageous Leadership |
6:10 PM | END |
People
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
9:00 AM | Opening | People as the Heart of Sustainable Leadership |
9:10 AM | Inspiration & Experience |Making People Your Strategic Thrust |
10:40 AM | AM Break |
11:10 AM | Theory & Tools | How to Build A Company of 100% A Player |
12:40 PM | Lunch |
1:40 PM | Implementation Case Study 1 | Future Proofing Leadership |
3:10 PM | PM Break |
3:40 PM | Implementation Case Study 2 |
5:10 PM | Closing | Reflections: People as Your Competitive Edge |
6:00 PM | END |
Strategy
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
9:00 AM | Opening | Strategy as the Roadmap to Success |
9:10 AM | Inspiration & Experience | Strategic Innovation in the Ferocious F&B World |
10:40 AM | AM Break |
11:10 AM | Theory & Tools |
12:40 PM | Lunch |
1:40 PM | Implementation Case Study |
3:10 PM | PM Break |
3:40 PM | Reflection Session | One Stop Solution As A Strategy |
5:10 PM | Closing | Reflection: Aligning Strategy with Purpose |
6:00 PM | End |
Strategy / Cash
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
9:00 AM | Opening | Execution – Where Strategy Meets Results |
9:10 AM | Inspiration & Experience | Branding of Water Bottles for Market Domination |
10:40 AM | AM Break |
11:10 AM | Theory & Tools |
12:40 PM | Lunch |
1:40 PM | Implementation Case Study |
3:10 PM | PM Break |
3:40 PM | Interactive Session |
5:10 PM | Closing | Reflection: Aligning Strategy with Purpose |
6:00 PM | End |
Execution
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
9:00 AM | Opening | Cash is King |
9:10 AM | Inspiration & Experience | How to Run 81 Companies Simultaneously |
10:40 AM | AM Break |
11:10 AM | Theory & Tools | Radical Transparency for Rapid Growth |
12:40 PM | Lunch |
1:40 PM | Implementation Case Study | Scaling Up - Execution |
3:10 PM | PM Break |
3:40 PM | Interactive Session | Scaling Up in Practice |
5:10 PM | Closing | Charting the Path Forward: Empowering Better Businesses for a Better World |
6:00 PM | END |
What one of our alumni said about The Better Business School
Programme Agenda
*Reminder : Kindly note that the Agenda is subject to change. Flexibility should be expected on the AM/PM BREAK timing.
Courageous Leadership
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
9:00 AM | Welcome by the Founding Committee |
9:10 AM | Opening Keynote | Society 5.0 |
10:40 AM | AM BREAK |
11:10 AM | Inspiration & Experience | From Crisis to Market Leader |
12:40 PM | LUNCH |
1:40 PM | Theory & Tools |
3:10 PM | PM BREAK |
3:40 PM | Implementation Case Study | Is A Child OS Running Your Life? |
5:10 PM | Closing | The Ripple Effect of Courageous Leadership |
6:10 PM | END |
People
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
9:00 AM | Opening | People as the Heart of Sustainable Leadership |
9:10 AM | Inspiration & Experience |Making People Your Strategic Thrust |
10:40 AM | AM Break |
11:10 AM | Theory & Tools | How to Build A Company of 100% A Player |
12:40 PM | Lunch |
1:40 PM | Implementation Case Study 1 | Future Proofing Leadership |
3:10 PM | PM Break |
3:40 PM | Implementation Case Study 2 |
5:10 PM | Closing | Reflections: People as Your Competitive Edge |
6:00 PM | END |
Strategy
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
9:00 AM | Opening | Strategy as the Roadmap to Success |
9:10 AM | Inspiration & Experience | Strategic Innovation in the Ferocious F&B World |
10:40 AM | AM Break |
11:10 AM | Theory & Tools |
12:40 PM | Lunch |
1:40 PM | Implementation Case Study |
3:10 PM | PM Break |
3:40 PM | Reflection Session | One Stop Solution As A Strategy |
5:10 PM | Closing | Reflection: Aligning Strategy with Purpose |
6:00 PM | End |
Strategy / Cash
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
9:00 AM | Opening | Execution – Where Strategy Meets Results |
9:10 AM | Inspiration & Experience | Branding of Water Bottles for Market Domination |
10:40 AM | AM Break |
11:10 AM | Theory & Tools |
12:40 PM | Lunch |
1:40 PM | Implementation Case Study |
3:10 PM | PM Break |
3:40 PM | Interactive Session |
5:10 PM | Closing | Reflection: Aligning Strategy with Purpose |
6:00 PM | End |
Execution
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
9:00 AM | Opening | Cash is King |
9:10 AM | Inspiration & Experience | How to Run 81 Companies Simultaneously |
10:40 AM | AM Break |
11:10 AM | Theory & Tools | Radical Transparency for Rapid Growth |
12:40 PM | Lunch |
1:40 PM | Implementation Case Study | Scaling Up - Execution |
3:10 PM | PM Break |
3:40 PM | Interactive Session | Scaling Up in Practice |
5:10 PM | Closing | Charting the Path Forward: Empowering Better Businesses for a Better World |
6:00 PM | END |
Our Alumni's Voices About The Better Business School Value.
Your Investment
Our All-In Package Includes
5-day Programme with Global & Local 'Legends
- 5-Day Programme + Fireside Chat + Closing Dinner
- 12-months Access to Content on a Learning Platform
- 12-months Participation in a Coaching Circle
- 12-months Participation in a Coaching & Moderator Training Workshop
- 12-months Access to HELP University’s Faculty Resources & Entrepreneur Hub
Early Bird (30% OFF)
MYR 10,500/ pax
MYR 9,000/pax for MORE THAN 2 PAX (40% OFF)
Open to the FIRST 20 REGISTRATIONS ONLY
Register at the Top
HRDCORP CLAIMABLE UP TO MYR 8,750/PAX FOR 5 DAYS
UPFRONT INVESTMENT AS LOW AS
MYR 1,750!
Learn MoreCancellation Policy
- 25% refund for cancellations made at least ONE (1) month prior to the event date.
Before 12 Sept - 25% Refund
After 12 Sept - No refund - Substitution is permitted within valid reason. Please notify us at least 14 working days before the event i.e. by 22 Sept
- All cancellations must be in writing to our Event Administrator. Kindly notify us via e-mail: hello@lynch-pin.com of any cancellation or replacement request.
- Lynch Pin Holdings Sdn Bhd reserves the right to cancel or alter the content and timing of the program or the identity of the speakers for reasons beyond its control.