The Better Business School 2026
12–16 October 2026
Business as a Force for Doing Good
What if your business could perform at its peak and stand for something greater?
Better Business School (TBBS) is a curated, week-long executive experience for founders, CEOs, and leadership teams who are ready to build businesses that are principled, profitable, and sustainable.
The old playbook is no longer enough.
Growth without direction leads to burnout. Strategy without alignment leads to stagnation. Leadership without purpose leads to disengagement.
The leaders who will win the next decade are those who build with clarity, courage, and intention.
Better Business School was built for this moment.
Designed by EO and YPO entrepreneurs in partnership with Lynch Pin, TBBS is a transformational learning experience that equips leaders with the mindset, tools, and community to build better business, better lives, and a better world.
In five focused days, you will work across the Five Critical Pillars for Better Business:
- Courageous Leadership | Ethical, sustainable, and purpose-driven leadership.
- People | High-performance culture and team alignment.
- Strategy | Clear vision, differentiation, and a roadmap to scale.
- Cash | Financial discipline, cash flow mastery, and funding strategy.
- Execution | Operational excellence and disciplined implementation.
You belong in this room if you are:
- A founder or CEO asking: What does the next level require of me?
- A leadership team that needs to align strategy, culture, and execution.
- A business owner ready to scale with substance, not just speed.
- A leader who believes business can be a force for doing good.
Programme Agenda
*Reminder : Kindly note that the Agenda is subject to change. Flexibility should be expected on the AM/PM BREAK timing.
Courageous Leadership
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
9:00 AM | Welcome by the Founding Committee |
9:10 AM | Opening Keynote | Society 5.0 |
10:40 AM | AM BREAK |
11:10 AM | Inspiration & Experience | From Crisis to Market Leader |
12:40 PM | LUNCH |
1:40 PM | Theory & Tools |
3:10 PM | PM BREAK |
3:40 PM | Implementation Case Study | Is A Child OS Running Your Life? |
5:10 PM | Closing | The Ripple Effect of Courageous Leadership |
6:10 PM | END |
People
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
9:00 AM | Opening | People as the Heart of Sustainable Leadership |
9:10 AM | Inspiration & Experience |Making People Your Strategic Thrust |
10:40 AM | AM Break |
11:10 AM | Theory & Tools | How to Build A Company of 100% A Player |
12:40 PM | Lunch |
1:40 PM | Implementation Case Study 1 | Future Proofing Leadership |
3:10 PM | PM Break |
3:40 PM | Implementation Case Study 2 |
5:10 PM | Closing | Reflections: People as Your Competitive Edge |
6:00 PM | END |
Strategy
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
9:00 AM | Opening | Strategy as the Roadmap to Success |
9:10 AM | Inspiration & Experience | Strategic Innovation in the Ferocious F&B World |
10:40 AM | AM Break |
11:10 AM | Theory & Tools |
12:40 PM | Lunch |
1:40 PM | Implementation Case Study |
3:10 PM | PM Break |
3:40 PM | Reflection Session | One Stop Solution As A Strategy |
5:10 PM | Closing | Reflection: Aligning Strategy with Purpose |
6:00 PM | End |
Strategy / Cash
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
9:00 AM | Opening | Execution – Where Strategy Meets Results |
9:10 AM | Inspiration & Experience | Branding of Water Bottles for Market Domination |
10:40 AM | AM Break |
11:10 AM | Theory & Tools |
12:40 PM | Lunch |
1:40 PM | Implementation Case Study |
3:10 PM | PM Break |
3:40 PM | Interactive Session |
5:10 PM | Closing | Reflection: Aligning Strategy with Purpose |
6:00 PM | End |
Execution
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
9:00 AM | Opening | Cash is King |
9:10 AM | Inspiration & Experience | How to Run 81 Companies Simultaneously |
10:40 AM | AM Break |
11:10 AM | Theory & Tools | Radical Transparency for Rapid Growth |
12:40 PM | Lunch |
1:40 PM | Implementation Case Study | Scaling Up - Execution |
3:10 PM | PM Break |
3:40 PM | Interactive Session | Scaling Up in Practice |
5:10 PM | Closing | Charting the Path Forward: Empowering Better Businesses for a Better World |
6:00 PM | END |
More than a programme. A movement.
We go beyond conventional business education by focusing on three distinct phases:
- Inspire | Hear from leaders who have built businesses that perform and create impact.
- Educate | Learn proven frameworks and tools shaped specifically for the Asian context.
- Implement | Apply learning through coaching circles, peer forums, and real business discussions.
What one of our alumni said about The Better Business School
"It helped me see clearly that business can be a force for good. The approach was unique because it blended strategy, values, and personal growth. It feels different because it was holistic and human-centered."
Mazrina binti Mahat | Genashtim Sdn. Bhd.
Recognising the early movers.
To support those ready to commit to their next phase of leadership, we are offering an exclusive Early Bird window for the first 20 registrations.
- Early Bird Fee: MYR 10,500 / pax (Normal Fee: MYR 15,000)
- HRDC Claimable: Up to MYR 8,750 / pax
- Availability: Limited to the first 20 participants.
HRDC claimability is subject to eligibility and approval.
The next level of your leadership starts here.
A select group of leaders will be in the room this October.
The question is whether you will be one of them.