What if your business could perform at its peak and stand for something greater?
Better Business School (TBBS) is a curated, week-long executive experience for founders, CEOs, and leadership teams who are ready to build businesses that are principled, profitable, and sustainable.
The old playbook is no longer enough.
Growth without direction leads to burnout. Strategy without alignment leads to stagnation. Leadership without purpose leads to disengagement.
The leaders who will win the next decade are those who build with clarity, courage, and intention.
Lost Direction
Growth without direction leads to burnout. When leaders are constantly moving but lack a clear strategy, the business moves in circles. Every decision feels urgent, but nothing feels aligned.
Fragmented Teams
Strategy without alignment leads to stagnation.
When people are pulling in different directions, even the best plans fall apart. Without a shared vision and a strong people culture, teams lose momentum and trust.
Burnout and Stagnation
Leadership without purpose leads to disengagement. When leaders operate on pressure alone, they exhaust themselves and the people around them. Without intentional leadership, businesses stop growing and people stop caring.
What our alumni said about The Better Business School
What our alumni said about The Better Business School
Better Business School was built for this moment.
Designed by EO and YPO entrepreneurs in partnership with Lynch Pin, TBBS is a transformational learning experience that equips leaders with the mindset, tools, and community to build better business, better lives, and a better world.
In five focused days, you will work across the Five Critical Pillars for Better Business:
Courageous Leadership
Ethical, sustainable, and purpose-driven leadership.
People
High-performance culture and team alignment.
Strategy
Clear vision, differentiation, and a roadmap to scale.
Execution
Operational excellence and disciplined implementation.
Cash
Financial discipline, cash flow mastery, and funding strategy.
You belong in this room if you are:
A founder or CEO asking: What does the next level require of me?
A leadership team that needs to align strategy, culture, and execution.
A business owner ready to scale with substance, not just speed.
A leader who believes business can be a force for doing good.
More than a programme. A movement.
We go beyond conventional business education by focusing on three distinct phases:
Inspire
Hear from leaders who have built businesses that perform and create impact.
Educate
Learn proven frameworks and tools shaped specifically for the Asian context.
Implement
Apply learning through coaching circles, peer forums, and real business discussions.
Programme Agenda
*Reminder : Kindly note that the Agenda is subject to change. Flexibility should be expected on the AM/PM BREAK timing.
Courageous Leadership
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
8:20 AM | Welcome by the Founding Committee | Building a Legacy of Better Business |
8:30 AM | Opening Keynote | Society 5.0 |
9:30 AM | Inspiration & Experience | Crisis as Catalyst: Courageous Leadership Steering through Chaos, Transforming Taylor’s into a Regional Education Powerhouse |
11:00 AM | AM Break |
11:30 AM | Inspiration & Experience | The Day Mathematics Stopped Working |
1:00 PM | Lunch |
2:00 PM | Theory & Tools | Theory U |
3:30 PM | PM Break |
4:00 PM | Implementation Case Study | From Crisis to Community: The Courage to Rebuild and Lead Consciously |
5:30 PM | Closing | The Ripple Effect of Courageous Leadership |
5:45 PM | END |
People
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
8:50 AM |
Opening | People as the Heart of Sustainable Leadership
|
9:00 AM |
Inspiration & Experience | Caring for People as Your Strategic Thrust
|
10:45 AM |
AM Break
|
11:15 AM |
Inspiration & Experience | How to Build a Company of 100% A Players
|
1:00 PM |
Lunch
|
2:00 PM |
Theory & Tools | From Default to Design
|
3:45 PM |
PM Break
|
4:15 PM |
Implementation Case Study | Future Proofing Leadership
|
6:00 PM |
Closing | Reflections: People as Your Competitive Edge
|
6:15 PM |
END |
Strategy
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
8:50 AM |
Opening | Strategy as the Roadmap to Success
|
9:00 AM |
Inspiration & Experience | Strategic Innovation in the Ferocious F&B World
|
10:45 AM |
AM Break
|
11:15 AM |
Inspiration & Experience | Delivering Happiness as Strategy
|
1:00 PM |
Lunch
|
2:00 PM |
Theory & Tools |
The Long Game: Designing Strategy for Scale, Investment, and Endurance
|
3:45 PM |
PM Break
|
4:15 PM |
Implementation Case Study | How to Scale an Unscalable Business
|
6:00 PM |
Closing | Reflection: Aligning Strategy with Purpose
|
6:15 PM |
Free Time
|
7:15 PM | Fireside Chat Dinner | Mid-Week Recharge |
8:45 PM | END |
Strategy / Cash
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
8:50 AM | Opening | Cash is King |
9:00 AM |
Inspiration & Experience | Innovate to Scale: Building Consumer Brands of Tomorrow
|
10:45 AM |
AM Break
|
11:15 AM | Inspiration & Experience | Where Cash becomes a Strategic Moat |
1:00 PM |
Lunch
|
2:00 PM | Theory & Tools | The Power of 1 |
3:45 PM |
PM Break
|
4:15 PM | Implementation Case Study | Radical Transparency for Rapid Growth |
6:00 PM |
Closing | Reflection: Aligning Strategy with Purpose
|
6:15 PM |
END |
Execution
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
8:50 AM | Opening | Execution – Where Strategy Meets Results |
9:00 AM |
Inspiration & Experience | How to Run 81 Companies Simultaneously
|
10:45 AM |
AM Break
|
11:15 AM | Inspiration & Experience | Adopting AI in a Non-Tech Environment |
1:00 PM |
Lunch
|
2:00 PM | Theory & Tools | Scaling Up in Practice |
3:45 PM |
PM Break
|
4:15 PM | Implementation Case Study | Running a Business Agentically in the Age of AI |
6:00 PM |
Closing | Charting the Path Forward: Empowering Better Businesses for a Better World
|
6:15 PM |
Free Time
|
6:20 PM | END |
Programme Agenda
*Reminder : Kindly note that the Agenda is subject to change. Flexibility should be expected on the AM/PM BREAK timing.
Courageous Leadershipv
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
8:20 AM |
Welcome by the |
8:30 AM |
Opening Keynote | |
9:30 AM |
Inspiration & |
11:00 AM | AM Break |
11:30 AM |
Inspiration & |
1:00 PM | Lunch |
2:00 PM |
Theory & Tools | |
3:30 PM | PM Break |
4:00 PM |
Implementation Case |
5:30 PM |
Closing | The Ripple |
5:45 PM | END |
People
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
8:50 AM |
Opening | People as the Heart of Sustainable Leadership
|
9:00 AM |
Inspiration & Experience | Caring for People as Your Strategic Thrust
|
10:45 AM |
AM Break
|
11:15 AM |
Inspiration & Experience | How to Build a Company of 100% A Players
|
1:00 PM |
Lunch
|
2:00 PM |
Theory & Tools | From Default to Design
|
3:45 PM |
PM Break
|
4:15 PM |
Implementation Case Study | Future Proofing Leadership
|
6:00 PM |
Closing | Reflections: People as Your Competitive Edge
|
6:15 PM |
END |
Strategy
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
8:50 AM |
Opening | Strategy as the Roadmap to Success
|
9:00 AM |
Inspiration & Experience | Strategic Innovation in the Ferocious F&B World
|
10:45 AM |
AM Break
|
11:15 AM |
Inspiration & Experience | Delivering Happiness as Strategy
|
1:00 PM |
Lunch
|
2:00 PM |
Theory & Tools |
The Long Game: Designing Strategy for Scale, Investment, and Endurance
|
3:45 PM |
PM Break
|
4:15 PM |
Implementation Case Study | How to Scale an Unscalable Business
|
6:00 PM |
Closing | Reflection: Aligning Strategy with Purpose
|
6:15 PM |
Free Time
|
7:15 PM | Fireside Chat Dinner | Mid-Week Recharge |
8:45 PM | END |
Strategy / Cash
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
8:50 AM | Opening | Cash is King |
9:00 AM |
Inspiration & Experience | Innovate to Scale: Building Consumer Brands of Tomorrow
|
10:45 AM |
AM Break
|
11:15 AM | Inspiration & Experience | Where Cash becomes a Strategic Moat |
1:00 PM |
Lunch
|
2:00 PM | Theory & Tools | The Power of 1 |
3:45 PM |
PM Break
|
4:15 PM | Implementation Case Study | Radical Transparency for Rapid Growth |
6:00 PM |
Closing | Reflection: Aligning Strategy with Purpose
|
6:15 PM |
END |
Execution
Time | Topic / Activity |
8:00 AM | Breakfast & Registration |
8:50 AM | Opening | Execution – Where Strategy Meets Results |
9:00 AM |
Inspiration & Experience | How to Run 81 Companies Simultaneously
|
10:45 AM |
AM Break
|
11:15 AM | Inspiration & Experience | Adopting AI in a Non-Tech Environment |
1:00 PM |
Lunch
|
2:00 PM | Theory & Tools | Scaling Up in Practice |
3:45 PM |
PM Break
|
4:15 PM | Implementation Case Study | Running a Business Agentically in the Age of AI |
6:00 PM |
Closing | Charting the Path Forward: Empowering Better Businesses for a Better World
|
6:15 PM |
Free Time
|
6:20 PM | END |
Past participants rated The Better Business School 2025 at NPS +63.
Half of last year’s cohort reported a mindset shift,
and 46% said they gained great learnings and valuable insights.
Catch a glimpse of what you can expect to experience at
The Better Business School 2026
Your Investment
Our All-In Package Includes
5-day Programme with Global & Local 'Legends
- 5-Day Programme + Fireside Chat + Closing Dinner
- 12-months Access to Content on a Learning Platform
- 12-months Participation in a Coaching Circle
- 12-months Participation in a Coaching & Moderator Training Workshop
- 12-months Access to HELP University’s Faculty Resources & Entrepreneur Hub
Early Bird (30% OFF)
MYR 10,500/ pax
MYR 9,000/pax for MORE THAN 2 PAX (40% OFF)
Open to the FIRST 20 REGISTRATIONS ONLY
Register at the Top
HRDCORP CLAIMABLE UP TO MYR 8,750/PAX FOR 5 DAYS
UPFRONT INVESTMENT AS LOW AS
MYR 1,750!
Learn MoreCancellation Policy
- 25% refund for cancellations made at least ONE (1) month prior to the event date.
Before 12 Sept - 25% Refund
After 12 Sept - No refund - Substitution is permitted within valid reason. Please notify us at least 14 working days before the event i.e. by 22 Sept
- All cancellations must be in writing to our Event Administrator. Kindly notify us via e-mail: hello@lynch-pin.com of any cancellation or replacement request.
- Lynch Pin Holdings Sdn Bhd reserves the right to cancel or alter the content and timing of the program or the identity of the speakers for reasons beyond its control.